The Tipping Point

by Malcolm Gladwell

ISBN: 9780349113463

Published: 2001

Contagion (Social psychology)

"...Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surfaces of many familiar occurrences in our everyday world, Glaswell explains the fascinating social dynamics that cause rapid change." - Cover.

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