The Kim Kardashian Principle

by Sehdev, Jeetndr

ISBN: 9780349412986

Published: 2017-03-23

"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight."--Jacket flap.