Scott Galloway: Post Corona

by Galloway, Scott

ISBN: 9780552178211

Published: 2021

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, mask-wearers and mask-haters. Some businesses, like Amazon and video conference software maker Zoom, have been crushed under an avalanche of consumer demand. Others, like the restaurant, travel and live entertainment industries, have scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.