A history of brands

by Richard Shear

ISBN: 9780760395172

Published: 2025-07-22

Discover the fascinating evolution of branding with Richard Shear's A History of Brands. In this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale. In A History of Brands, you'll explore: Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks. Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions. Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends. Technological Shifts: Examine how advancements in technology--from mass production to digital marketing--have transformed the branding landscape. The Future...