Joseph Roach: A Cultural History of Hair in the Age of Enlightenment (The Cultural Histories Series)

by Powell, Margaret K & Roach, Joseph (Yale University, Usa)

ISBN: 9781350285606

Published: 2022-08-25

“A thick, tangled and deliciously idiosyncratic history of hair.” Times Literary Supplement The Enlightenment (1650-1800) was the Golden Age of hair. Hair dominated fashion as never before or since, with more men and women than ever donning elaborate wigs and hairdos. Such unprecedentedly extravagant styling naturally increased the demand for the services of professional hairdressers, whose numbers grew apace throughout the period. They, in turn, created a new range of hair-care products and a new literature of hair-care advice, ranging from hairstyles to hygiene, thus enlarging the market and further stimulating consumption. A Cultural History of Hair in the Enlightenment offers a record of their marketing success, mindful that the ultimate product of this culture of consumption was the consumer. Literary and visual arts celebrated the ambitious têtes and coifs of the period, but they also lampooned and caricatured the most fashionable in society. By exploring paintings, prints,...