Barca

by Simon Kuper

ISBN: 9781780724744

Published: 2021-08-12

"From the bestselling co-author of Soccernomics comes the story of how FC Barcelona became the most successful football club in the world - and how that envied position now hangs in the balance. Barça is not just the world's most popular sports club, it is simply one of the most influential organisations on the planet. With almost 250 million followers on social media and 4 million visitors to its Camp Nou stadium each year, there's little wonder its motto is 'More than a club'. But it was not always so. In the past three decades, Barcelona has transformed from regional team to global powerhouse, becoming a model of sporting excellence and a consistent winner of silverware. Simon Kuper unravels exactly how these transformations took place. He outlines the organisational structure behind the club's business decisions, and details the work of its coaches, medics, data analysts and nutritionists who have revolutionised the sporting world. And, of course, he studies the towering...