Neill Alan O: Premium is the New Black
by O, Neill Alan
ISBN: 9781786050663
Published: 2018
In this new world where the speed and complexity of change accelerates exponentially, businesses around the world and across industry are trying to be even more relevant in a new marketplace. Successful organisations recognise that excellence in customer experience is the next great battleground. "Premium is the New Block". Retailers in particular have experienced more disruption than most. From single channel, to multiple channels, to omni-channel, retailers have been at the forefront of all that is good and challenging in business. The lessons learnt from working with some of the best global brands and shared in this book, can be applied to all industries in B2C, B2B and the Public Sector. A fundamental principle at the core of this practical guide is that when a customer has a great experience - they are more likely to buy from you repeatedly and be strong advocates for your brand. Book jacket.
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