Cover for Fall in Love With the Problem, Not the Solution

Fall in Love With the Problem, Not the Solution

by Uri Levine

ISBN: 9781786788061

Published: 2023-04-18

Business & Economics

The founder of Waze and Moovit, and one of the world's most successful entrepreneurs, Uri Levine, gives you the ultimate practical guide to starting and running a business. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: Raising funding Firing and hiring Understanding your users Making...


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