by Howard Schultz

ISBN: 9781984854841

Published: 2019-01-28

Howard Schultz was born and raised in the Canarsie Housing Projects in Brooklyn, New York, the child of a fractured family--his father a bitter truck driver put out of work by an injury, his mother an optimist with dark secrets. Howard hid in the concrete stairwells at night, while his parents turned their apartment into a den of illegal activity, serving the local population of gambler and drinkers. By day he learned the hard lessons of the project playgrounds, as well as the consolations of a working-class community's spirit. He also learned what it meant to be on the wrong side of the American dream--and his own dream was to create a company that would take care of workers like his father, instead of discarding them, and bring people together instead of profiting from their isolation. But soon his ambitions grew even beyond that. This is the story of how Schultz did it, from the business trip to Milan as a young salesman that set him on fire with the idea of creating an American...